Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit

Summary

A proven framework to turn your best ideas into lasting change.Innovation workshops generate plenty of ideas. What they don’t generate is actual change. The problem isn’t creativity – it’s that most approaches don’t help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.Innovation in Action introduces the DUCTRI Toolkit — a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.